Influenced web content and planning strategy by examining existing digital content models and encouraging the use social platforms and social media integration on the site. Developed visual models and presentations to communicate strategy, planning and scope of the Steelcase 100-Year Anniversary Initiative to the executive team.

On February 10, 2010, Google announced their Google Fiber Project, a chance for U.S. cities to compete to bring Google's 1 gigabit per second, fiber-to-the-home connections to their community. My community, Grand Rapids, formed a planning committee but I wanted to do something a little more guerrilla. My contribution was the Google Suits. A band of 10 tyvek suited lunatics focused on bringing some excitement, and a little disruption to the Grand Rapids rally. We ran through the streets chanting "Google, Fiber" on the way to the rally, rushed the stage, started a dance party, and had our friend and videographer Bill Bergen capture it on film.

We conceptualized, produced and posted our own video for the promotion of Grand Rapids from initial idea to final cut in 10 days. We made the local newspaper, tv news and can even be seen in the Google Thank You video.

From project inception through launch, worked with account executive and creative director to conduct competitive analysis, develop positioning, naming, tagline, investor presentation, and identity. Continued involvement with expanded team to create identity system, brand guidelines, animations, web design, signage, collateral, advertising and stakeholder presentations.