Arvin Innovation Brand Launch
Art Direction, Branding, Design
2012
From project inception through launch, worked with account executive and creative director to conduct competitive analysis, develop positioning, naming, tagline, investor presentation, and identity. Continued involvement with expanded team to create identity system, brand guidelines, animations, web design, signage, collateral, advertising and stakeholder presentations.
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Designed and developed key presentations to communicate strategy, planning and scope of the Steelcase 100-Year Anniversary Initiative to the executive team.Art Direction, Branding, Graphic Design2012 -
Influenced web content and planning strategy by examining existing digital content models and encouraging the use social platforms and social media integration on the site. Developed visual models and presentations to communicate strategy, planning and scope of the Steelcase 100-Year Anniversary Initiative to the executive team.Branding, strategy2012 -
UX advocate and lead designer for site mapping, wire framing, interaction design, design specification and development management. Researched content models and helped develop content strategy focusing particularly on social media plan and integration.
http://100.steelcase.comInteraction Design, User Interface Design, Web Design2012 -
UX advocate and lead designer responsible for site mapping, wire framing, interaction design, development specification and management, content strategy and implementation.Branding, Interaction Design, Web Design2012 -
Initiated and led design and development of the company website and extranet. Took an innovative approach, defining the site as a multi-dimensional business tool at the intersection of all internal and external interactions instead of a one-dimensional marketing site. Determined scope, established relationship with user experience/development partner, and led the project, phases included: research, site architecture, idea boards, storyboards, wireframes, visual design, and stakeholder approval. Currently in development.Information Architecture, Interaction Design, Design2012 -
On February 10, 2010, Google announced their Google Fiber Project, a chance for U.S. cities to compete to bring Google's 1 gigabit per second, fiber-to-the-home connections to their community. My community, Grand Rapids, formed a planning committee but I wanted to do something a little more guerrilla. My contribution was the Google Suits. A band of 10 tyvek suited lunatics focused on bringing some excitement, and a little disruption to the Grand Rapids rally. We ran through the streets chanting "Google, Fiber" on the way to the rally, rushed the stage, started a dance party, and had our friend and videographer Bill Bergen capture it on film.
We conceptualized, produced and posted our own video for the promotion of Grand Rapids from initial idea to final cut in 10 days. We made the local newspaper, tv news and can even be seen in the Google Thank You video.Creative Direction, Storyboarding, Storytelling2012 -
Worked with Genesis Partner Georgia Everse on her second generation brand presentation, interpreting and evolving brand concepts into a visual presentation to educate existing and prospective clients.Art Direction, Branding, Graphic Design2012 -
Exploration of 100-year visual design for application to the Steelcase campus. Focused on both the physical and digital experience. Primary audience was current and potential customers. Secondary audience included employees, visitors and local community.Branding, Exhibition Design, Interaction Design2012 -
Art director and designer for CareTech Solutions rebrand. Worked with account manager on brand strategy, positioning and naming. Led identity exploration, developed brand guidelines, art directed brochure, tradeshow and animation.
Summit International Awards:
Bronze, Complete Branding PackageBranding, Art Direction, Design2012 -
Lead designer for two of three final identity directions, from initial concepts through application exploration and final presentation to the executive team.Branding, Graphic Design2012 -
Planning, art direction and storyboarding for this video case study showcasing work completed on the Steelcase Meyer May 100th Anniversary.Art Direction, Storyboarding, Design2012